Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Worst PR Disasters of 2019 - Contentworks
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? | Sentieo
Data shows Nike is the most damaged associated brand following FIFA scandal
Examining the earned media impact of Nike's new campaign
Criticism of Nike over Kaepernick ad prompts some to buy its gear
Just Do It: How Nike Does Public Relations | PR Superstar
Nike shares fall amid backlash over Colin Kaepernick ads
Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
Nike ethical issues | Ethical Consumer
When bad publicity fuels brand image
Consumers split over impact of Nike's Colin Kaepernick campaign
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
The Nike Colin Kaepernick Ad Follows Trump's Campaign
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
Nike's Colin Kaepernick Ad Campaign: Courting Controversy or Playing Politics? - Banfield Agency : Banfield Agency
Worst PR Disasters of 2019 - Contentworks
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
NIKE's 8 Powerful Marketing Strategies & Tactics
When bad publicity fuels brand image
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
Nike's approach to marketing: Then and now | BANKNOTES
