![The rivalry between Adidas and Puma became so fierce that the German town of Herzogenaurach (where both companies had their HQs) became known as "the town of bent necks", as no local The rivalry between Adidas and Puma became so fierce that the German town of Herzogenaurach (where both companies had their HQs) became known as "the town of bent necks", as no local](https://imageproxy.ifunny.co/crop:x-20,resize:640x,quality:90x75/images/431d36cb7415dac71025eaa05c21c08e9673df5e424da13710f9d6c16be2a417_1.jpg)
The rivalry between Adidas and Puma became so fierce that the German town of Herzogenaurach (where both companies had their HQs) became known as "the town of bent necks", as no local
![The Town that Sibling Rivalry Built, and Divided | Business | Economy and finance news from a German perspective | DW | 03.07.2006 The Town that Sibling Rivalry Built, and Divided | Business | Economy and finance news from a German perspective | DW | 03.07.2006](https://static.dw.com/image/789027_303.jpg)
The Town that Sibling Rivalry Built, and Divided | Business | Economy and finance news from a German perspective | DW | 03.07.2006
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